Ukrainian agricultural producers are actively following the trends of modern agricultural production. Participation in the Agritechnica world exhibition of agricultural machinery, which took place from November 9 to 15, 2025 in Hanover, is a good opportunity to experience the trends and get acquainted with the novelties of leading manufacturers, so that when returning to their homeland they can implement the best solutions in their fields.

The Agroalliance company in Hanover has traditionally acted as one of the key Ukrainian dealers of global agricultural machinery brands Case IH, Manitou, Maschio Gaspardo, Moresil, Dal-Bo, ALPEGO, Reinke, STRUIK, Miedema, etc.

According to Ruslan Kuryata, Senior Manager for Regional Development of the Agroalliance Equipment Sales Department, the work was carried out mainly at the expositions of the Case IH brands. In particular, the supply of updated models of Case IH Magnum and Steiger tractors, as well as wide-grip tillage units, was discussed.

“Ukrainian farmers showed considerable interest in solutions in the field of precision agriculture and energy-efficient machines. Visitors were most interested in new products: Case IH Optum and Quadtrac tractors, the Case IH AF 10 combine harvester and soil cultivation equipment,” noted Ruslan Kuryata.

In turn, the head of the Agroalliance branch for equipment sales in Khmelnytskyi, Artur Leontiev, emphasized that the Case IH stand usually enjoys great attention from participants and exhibitors in Hannover. This year, the Case Patriot 4050 self-propelled sprayer aroused considerable interest among visitors.

“The unit has a completely new design, a new navigation system with a Pro 1200 monitor, air suspension on all 4 wheels, 36 m or 30 m booms with lighting, etc. The Patriot 4050 has an increased liquid tank to 4000 l. Many options are also available that take the sprayer to a new level of productivity. During Agritechnica, Agroalliance concluded an agreement to supply the first updated Patriot 4050 in full configuration, so this sprayer will arrive at the owner in Ukraine in the spring,” he emphasized.

Sales Manager of Agroalliance Volodymyr Kolinko emphasized that previously the equipment presented in Hanover did not have active demand on the Ukrainian market, now the situation has changed dramatically.

“Today, Ukrainians mostly set trends and order equipment in the maximum configuration,” he specified.

He believes that very soon, updated Case IH 160 series combines, Case IH Optum 440 tractors and the most modern Case IH Patriot 4050 sprayers may appear in Ukraine.

Ruslan Kuryata confirmed the mood of Ukrainian visitors to the exhibition in Hanover towards modernization of the fleet and the introduction of the most modern monitoring technologies and precision agriculture.

“Our company focused on equipment with digital control systems (Telematics, AFS), which allow remote monitoring of the fleet. Telescopic loaders and sprayers adapted to difficult operating conditions were also popular,” he added.

According to the delegates of Agroalliance, participation in the 2025 exhibition confirmed the company’s status as a leading supplier of innovations for the Ukrainian agricultural sector, securing a package of orders for the 2026 spring field work season.